Coaching behavior change the value of coaching to change behavior not appropriate in executives. It is most useful to use coaching techniques to achieve change or elimination of behaviors classified as non-conformities and non-peer While behavioral coaching is only a stage in the field of coaching is the most widely used type of coaching. Most requests for coaching for executives and managers, involve changes in behavior. While this process can be very significant and valuable for top executives, may be even more useful for those who have a high potential to become future leaders. These are the people who have great long-term career ahead and thereby increase their effectiveness in people management can have a big impact because it is a process for the next 20 years instead of at work with managers close to retreat where you can be an effect for next year.

Often people ask, "Can executive really change their behavior? "The answer is definitely yes, if you are genuinely interested in it. At the top of the main organizations, even a small positive change in behavior can have a big impact on everyone in the organization. From an organizational perspective, the fact that an executive is trying not to change anything (and is still a role model for staff development) may be even more important than representing the executive who is trying to change. A key message for every CEO in organizations is "to help others to develop must be developed first," The mission of an executive coach, is to help leaders achieve positive long-term success, and a measurable change in behavior.